Reference Point executed the communication strategy for the WHO Global Evidence-to-Policy (E2P) Summit 2023. The goal was to make complex policy ideas accessible and engaging. We collaborated with Drawnalism to create live illustrations that distilled key messages in real time, turning dense discussions into compelling narratives.
We also directed the development of promotional materials, ensuring a cohesive and persuasive campaign across pre-event communications and social assets. Post-event, we guided the creation of the official meeting report, shaping editorial structure, design, and storytelling to reflect the summit’s outcomes and strengthen the link between evidence and policy.
Alongside editorial and creative direction, we supported event planning and coordination to align content, speakers, and outputs with the summit’s communication goals.
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