I led the identity and positioning for BOTS Ventures, guiding a team of expert online marketers to express their value clearly and confidently. I built their strategic foundation by defining the brand promise, market positioning, and how they communicate their work.
I created a simple, human tone of voice and a brand system that felt sharp yet approachable, steering clear of tech jargon to connect with performance-driven entrepreneurs. From high-level promise clarity to hands-on brand guidelines, I ensured every touchpoint—website messaging, sales decks, and more—delivered a unified story: BOTS builds scalable digital businesses through innovation, automation, communication, and elevation.
The result was a clean, confident brand that showcases their proven growth while making their process accessible to non-experts.
Other Projects
