Cover, a Danish lifestyle and fashion magazine, was intended for mass-market appeal, but the brand was perceived as ‘too female’ by men in the target audience. How to change that?
We collaborated on a new identity and campaign concepts. We created a fresh look to transcend gender stereotypes. Eclectic typography within strict strict grids allowed the content to appeal to discerning fashionistas. And yes. I realize that no-one says ‘fashionistas’ anymore.
Other Projects
