Opens provides bite-sized stock analysis to help retail investors act with confidence. The Opens app delivers expert-vetted investment ideas to users within minutes. It helped thousands of users grow their portfolios up to 180% last year.
The strategic priority was to foster an investing habit among users, as consistency is key to achieving results.
The introduction of a gamified quiz funnel addressed user engagement and knowledge retention. Core user needs were identified through interactive quizzes before enrolment. This qualifies users and shows how the app simplifies stock research, providing easy access to key insights.
Strategic UX/UI planning and copywriting have made the Opens app an engaging and innovative investing experience. Through multiple projects, subscriber numbers grew from 45K to 63K, helping users become better-informed and take confident investment actions.
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