Paustian sells furniture and interior solutions. Since 1964, they have curated world-class designs for homes, businesses, and institutions.
Furniture design is central to Danish cultural expression, so this campaign and identity took Paustian’s wares out of sterile showrooms to show them in use by real people at work. Copy and tone of voice were centered around interviews with satisfied Paustian customers.
A full strategy process defined the sales enablement and content framework. Research covered buyer motivations, decision points, and the role of design consultants in procurement. The findings shaped sales materials, digital narratives, and partner presentations that connected Paustian’s heritage with customer outcomes — linking brand storytelling directly to lead generation and conversion.
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