I helped bring Real Vision’s largest virtual event of 2023 to life, reimagining AI for smart investors. As marketing planner for the Festival of Learning: AI Edition—a multi-day digital event featuring 30+ top speakers and dozens of sessions—I led the go-to-market strategy and content positioning.
From pre-launch buzz to the final wrap, I managed the entire campaign: crafting email journeys, designing landing pages, rolling out speaker reveals, and driving in-platform and social promotion. I also helped shape the event’s planning and creative direction, defining the user journey and setting the editorial tone across web, email, video, and social.
The result was a sharp, un-stuffy event that cut through the AI hype—empowering over 8,000 investors with clear, actionable insights on markets, portfolios, and the future.
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