Nycomed was in flux, after mergers and acquisitions. They requested corporate typefaces, but early research showed they had different issues: customers thought Nycomed was a pharma company, shareholders saw it as a marketing business … And the staff were confused.
So we began working on helping Nycomed tell a coherent story. The task was to build a sense of common purpose and community among people who had been previously strangers.
After research, interviews and workshops we built a strategy around letting Nycomed’s people show who they are, and what they do.
The Nycomed ‘Stories’ project was distributed as a physical product only, with randomized card selections. Later, we expanded on the success of this project to create Closer, an internal staff magazine. Eventually, we got to the typefaces Nycomed had originally requested.
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