I helped steer Real Vision into a new era, blending education and entertainment to redefine how investors discover insights. As a marketing and creative consultant, I led the relaunch of the Real Vision app and web platform—two distinct experiences, united by a single mission: empowering investors to think differently.
The app delivers a lean-back learning experience—rich video, smart recommendations, and seamless note-taking that encourages deeper market exploration. The web platform is built for power users: a research-grade tool that lets them tag ideas, build custom libraries, search across media, and connect macro trends with crypto narratives.
I drove the full creative rollout—shaping brand positioning, refining user experience, leading sprints across product, content, and engineering, and crafting the end-to-end launch strategy. The result is a cohesive, multi-platform ecosystem where financial storytelling becomes an immersive, user-led journey.
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