Reference Point led the visual communication strategy for the WHO Global Evidence-to-Policy (E2P) Summit 2023. The goals was to make complex policy ideas accessible and engaging. We collaborated with Drawnalism to create live illustrations that distilled key messages in real time, turning dense discussions into clear, visual narratives.
We also oversaw the design of promotional materials, ensuring a cohesive look and feel across the campaign, from pre-event comms to social assets. Post-event, we directed the creation of the official meeting report—guiding the design and storytelling to reflect the summit’s global impact and help bridge the evidence-to-policy gap.
Beyond creative direction, we supported event planning and coordination to align content, speakers, and outputs with the summit’s communication goals.
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