The European health report is a flagship publication issued by the World Health Organisation Regional Office for Europe. Every three years it shows key trends and progress towards the goals of European health policy,
The Report is drawn from health statistics, technical data, and other rather dry sources. Despite this, the book (and associated materials) needed to be clear and accessible to technical and non-technical audiences. Not an easy task.
Our approach was to promote an understanding of health and well-being with an accessible structure and writing style. Alongside photographs of natural growth processes, we successfully offset the technical nature of the source material.
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