Nycomed was in flux, after mergers and acquisitions. They requested corporate typefaces, but early research showed they had different issues: customers thought Nycomed was a pharma company, shareholders saw it as a marketing business … And the staff were confused. So...

Campaign concept and copywriting for TV spot trailing ‘Under Investigation” – a Discovery Channel series. The series was broadcast across Scandinavia and told of real-life police investigations. We created intrigue by setting fictitious of crimes in locations familiar...

The European health report is a flagship publication issued by the World Health Organisation Regional Office for Europe. Every three years it shows key trends and progress towards the goals of European health policy, The Report is drawn from health statistics,...

Copywriting and strategy for a full-funnel ad campaign — including a TV spot, and multi-channel advertising. National TV campaign for Amnesty International in Denmark titled “Se Hvad Du Kan Gøre” (See What You Can Do). The 60-second spot aired on major broadcast...

Opens provides bite-sized stock analysis to help retail investors act with confidence. The Opens app delivers expert-vetted investment ideas to users within minutes. It helped thousands of users grow their portfolios up to 180% last year. The strategic priority was to...