Copywriting

Nycomed: Stories Nycomed was in flux, after mergers and acquisitions. They requested corporate typefaces, but early research showed they had different issues: customers thought Nycomed was a pharma company, shareholders saw it as a marketing business … And the staff were confused. So...
Discovery Channel: Torsdag Campaign concept and copywriting for TV spot trailing ‘Under Investigation” – a Discovery Channel series. The series was broadcast across Scandinavia and told of real-life police investigations. We created intrigue by setting fictitious of crimes in locations familiar...
Paustian Paustian sells furniture and interior solutions. Since 1964, they have curated world-class designs for homes, businesses and institutions. Furniture design is central to Danish cultural expression, so this campaign and identity took Paustian’s wares out of...
WHO: European Health Report The European health report is a flagship publication issued by the World Health Organisation Regional Office for Europe. Every three years it shows key trends and progress towards the goals of European health policy, The Report is drawn from health statistics,...
Superbubble The global currency system is breaking down. Unfortunately, most commentary on this is boring, biased, and confusing to ordinary people. Superbubble aims to change that. It is a simple overview of the global monetary system, how this version ends, and what comes next....