Copywriting and strategy for a full-funnel ad campaign — including a TV spot, and multi-channel advertising. National TV campaign for Amnesty International in Denmark titled “Se Hvad Du Kan Gøre” (See What You Can Do). The 60-second spot aired on major broadcast...

Custom typeface design for Danmarks Radio (the Danish national broadcaster). These letterforms draw on local typographic history to create shapes that are both familiar and modern. Other...

Branding and brochure for refurbished luxury apartments. Palais Wilhelm in the Schloßpark, Chemnitz was recreated as a ‘monument to the highest standards’. It offers the best of both modern and traditional design, and the branding of the project reflected those aims....

Reference Point executed the communication strategy for the WHO Global Evidence-to-Policy (E2P) Summit 2023. The goal was to make complex policy ideas accessible and engaging. We collaborated with Drawnalism to create live illustrations that distilled key messages in...

I led the identity and positioning for BOTS Ventures, guiding a team of expert online marketers to express their value clearly and confidently. I built their strategic foundation by defining the brand promise, market positioning, and how they communicate their work. I...