Creative Direction

BOTS Ventures I led the identity and positioning for BOTS Ventures, guiding a team of expert online marketers to express their value clearly and confidently. I built their strategic foundation by defining the brand promise, market positioning, and how they communicate their work. I...
Paustian Paustian sells furniture and interior solutions. Since 1964, they have curated world-class designs for homes, businesses, and institutions. Furniture design is central to Danish cultural expression, so this campaign and identity took Paustian’s wares out of sterile...
Superbubble The global currency system is breaking down. Unfortunately, most commentary on this is boring, biased, and confusing to ordinary people. Superbubble aims to change that. It is a simple overview of the global monetary system, how this version ends, and what comes next....
Gasparski An attempt to make something beautiful, fitting the delicate jewellery created by Kasia Gasparski. The aim was to create a setting to display the work in ways to engage and inspire collectors Art-direction of photography-based catalogue, and other branded items. Other...
Real Vision Product Relaunch I helped steer Real Vision into a new era, blending education and entertainment to redefine how investors discover insights. As a marketing and creative consultant, I led the relaunch of the Real Vision app and web platform—two distinct experiences, united by a single...