Nycomed was in flux, after mergers and acquisitions. They requested corporate typefaces, but early research showed they had different issues: customers thought Nycomed was a pharma company, shareholders saw it as a marketing business … And the staff were confused. So...
Campaign concept and copywriting for TV spot trailing ‘Under Investigation” – a Discovery Channel series. The series was broadcast across Scandinavia and told of real-life police investigations. We created intrigue by setting fictitious of crimes in locations familiar...
Paustian sells furniture and interior solutions. Since 1964, they have curated world-class designs for homes, businesses and institutions. Furniture design is central to Danish cultural expression, so this campaign and identity took Paustian’s wares out of...
We built on the success of Nycomed’s Stories to create a magazine for their employees and other stakeholders. To help develop a sense of community, we created a high-quality, photography-driven magazine, making Nycomed’s staff known to each other. Other...
After work on Nycomed’s graphic identity and communication strategy, we started work on the typefaces they had originally asked for. Nycomed Sans was designed to be uniquely Nycomed’s by using elements from the company’s logo. It is clear, legible, and...
Nycomed was in flux, after mergers and acquisitions. They requested corporate typefaces, but early research showed they had different issues: customers thought Nycomed was a pharma company, shareholders saw it as a marketing business … And the staff were confused. So...
Campaign concept and copywriting for TV spot trailing ‘Under Investigation” – a Discovery Channel series. The series was broadcast across Scandinavia and told of real-life police investigations. We created intrigue by setting fictitious of crimes in locations familiar...
Paustian sells furniture and interior solutions. Since 1964, they have curated world-class designs for homes, businesses and institutions. Furniture design is central to Danish cultural expression, so this campaign and identity took Paustian’s wares out of...
We built on the success of Nycomed’s Stories to create a magazine for their employees and other stakeholders. To help develop a sense of community, we created a high-quality, photography-driven magazine, making Nycomed’s staff known to each other. Other...
After work on Nycomed’s graphic identity and communication strategy, we started work on the typefaces they had originally asked for. Nycomed Sans was designed to be uniquely Nycomed’s by using elements from the company’s logo. It is clear, legible, and...