Copywriting and strategy for a full-funnel ad campaign — including a TV spot, and multi-channel advertising. National TV campaign for Amnesty International in Denmark titled “Se Hvad Du Kan Gøre” (See What You Can Do). The 60-second spot aired on major broadcast...

Opens provides bite-sized stock analysis to help retail investors act with confidence. The Opens app delivers expert-vetted investment ideas to users within minutes. It helped thousands of users grow their portfolios up to 180% last year. The strategic priority was to...

Reference Point executed the communication strategy for the WHO Global Evidence-to-Policy (E2P) Summit 2023. The goal was to make complex policy ideas accessible and engaging. We collaborated with Drawnalism to create live illustrations that distilled key messages in...

I led the identity and positioning for BOTS Ventures, guiding a team of expert online marketers to express their value clearly and confidently. I built their strategic foundation by defining the brand promise, market positioning, and how they communicate their work. I...

Paustian sells furniture and interior solutions. Since 1964, they have curated world-class designs for homes, businesses, and institutions. Furniture design is central to Danish cultural expression, so this campaign and identity took Paustian’s wares out of sterile...