Strategy

Counter Editions Counter Editions produces limited-edition artworks by leading international contemporary artists. It has become the UK’s leading source for online contemporary art purchases. Counter Editions is primarily an online business. However, research showed that...
Cover Magazine Cover, a Danish lifestyle and fashion magazine, was intended for mass-market appeal, but the brand was perceived as ‘too female’ by men in the target audience. How to change that? We collaborated on a new identity and campaign concepts. We created a fresh...
Frieze Frieze magazine wanted to give art to their readers. But how? Our solution: get prominent artists to create screensavers as a gift to subscribers. Screensavers don’t have much practical use (as CRT screens are now obsolete). but they can be aesthetically or...
United Nations Global Compact We designed and produced the UN Global Compact’s first inspirational guidebook — helping businesses adopt its principles on human rights, labour, environment, and anti-corruption. We created a fresh visual identity and a flexible design system that clarified complex...
WHO: Tackling Antibiotic Resistance Reference Point created branding, book design, and campaign concepts for the World Health Organization’s campaign to combat the spread of antibiotic resistance. The campaign was created to build awareness and give practical advice to practitioners on the...